My Own Content Planning Process

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I’ve talked before about my process for writing my blog posts, though I’m forever tweaking it to better serve my purposes where I am in my business right now. But now that I’ve added some other content to my repertoire (regular nurturing emails and a YouTube channel among them), my process has changed just a […]

My Own Content Creation Mistakes

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We all make mistakes in business, right? When I started freelancing 10 years ago, I learned as I went. Even with a degree in public relations (granted, one I hadn’t used in years at that point), there was still a lot I needed to learn about writing and helping businesses promote their product and services […]

My Favorite Email Tools for My Business

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Email is an essential tool for business today—especially those who do most of their business (and selling) online. But it’s confusing and stressful (and sometimes expensive) when you don’t know which applications will serve your needs the best. And it’s easy to get sucked into investing in one tool for one task and another tool […]

3 Unexpected Outcomes From a Shift in My Business

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If you’re like me, you feel like you’re constantly in “shift” mode in your business. Not because you’re constantly changing what you’re offering or the goals in your business, but because you’re always learning new things and adjusting what you’re doing for clients to match your new knowledge. But I think bigger shifts are important […]

The Ups and Downs of Being a Solopreneur

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I don’t know if anyone of us is a true solopreneur. After all, you have biz buddies you can talk to about business. And if you’ve spent any time in Facebook groups, you know that there are others out there with the same struggles and frustration. But on a day-to-day basis, it’s easy to feel […]

Why “No” is My Biggest Ally

When you’re just starting out in business, “no” is a difficult word to use. I don’t remember using it often (if at all) in the first years of my business. As the only income in my household, I generally stuck to, “Heck yes!” Even when it wasn’t a project that really lit me up. But […]