Here’s where I answer all my favorite questions. You know, the ones that people hate to ask because they don’t want to sound silly. I’ll save you the trouble. Read on. (And if you still have questions, please reach out! The only dumb question is the one that never gets asked.)
In early 2017, I started to really hone in on the fact that while many business owners are writing their own content, they’re not consistent. And after diving deeper, I discovered that they’re not consistent because they don’t know what they should be creating—or when—or where. That’s a problem.
While I’ve always tried to dive into strategy with my blogging and website clients, it was never built into my pricing structure. As a result, there was only so much I could do for them. But I wanted to help, because creating content just for the sake of creating content is a recipe for stalling out.
Because I love structure, planning and lists (just ask my ex-husband about that!), I knew I could help my clients so much more than I already was. I created my content creation program, Race to Summer Break, in the spring of 2017 to help business owners get more consistent with their content. And that’s when I really knew I was destined to teach business owners how to create the right strategy for where they were in business. I put my teaching hat back on, and that’s where I am today!
Content is everywhere: On television, the radio, the magazines you pick up near the cashier in the grocery store. For business owners, content is our lifeblood. It’s what we use to market our businesses to others so we can succeed. In short, content marketing is sharing content in various forms to reach a targeted group of people so we can generate interest in our products or services.
Content marketing is not sales copy. It’s also not designed to promote or sell a specific product or service in an obvious way (but content marketing done right often does result in more followers and more sales).
Well, of course you can do it yourself. But is that why you went into business? (I sure didn’t go into business so I could balance my books every month—which is why I hire out that task. I mean, there are things that we’re just not good at. I’m not good at numbers.)
Not only does adding a content strategist to your team take one more thing off your plate, it also allows you a fresh perspective and new ideas. You’ll have the benefit of working with someone who knows current best practices when it comes to content and what is (and isn’t) best for your business.
Think about it: How often to you pull out your tablet, cell phone or computer to find a great place to eat or a repairman for the broken air conditioner? Personally, my phone is the first place I go when I’m out and about and my computer is my go-to resource when I’m at home. Recommendations from friends and family matter too, but I will always check out a company online before I go with it. (I mean, I need to know what I’m going to order before I get there. Sheesh!)
At any rate, the Internet is here to stay, whether you’re a regular user or not. Same with social media. Just because you’re not on Facebook or LinkedIn doesn’t mean that your ideal customer isn’t looking for you there. So be there, and return often to keep your customers talking about you.
That depends. Have you asked her if she does?
All kidding aside, most copywriters do just that—write copy. They’ll work with you on topic ideas and offer some great suggestions and insight. But unless the copywriter has her hand in all the content (we’re talking blogs, social posts, nurturing emails, launch copy, opt-ins, social ads, video, guest blogs, etc.), you’re likely not getting the strategy you need.
Chances are, an outside perspective is exactly what you need to make sure everything works together. And a strategy can help your copywriter work that much more successfully.
“Anyone who needs help upping their game in the online space.” No, not really.
I serve two different types of clients: Those who want to play their hand at DIYing their online copy and those who need some help creating a strategy to get the biggest bang for their buck.
The strategy clients I serve best are female, service-based business owners who are ready to make big changes and are open to new ideas. They’re ready to bust their butts to crate the content they need to move their businesses forward, or hire a copywriter to do it for them. They’re receptive to change, good communicators and will respect my time and expertise—just like I’ll respect theirs.
Well, I’m way more fun, of course! All kidding aside, I have a background in public relations and education, which means I know how to market, how to write and how to teach you what you need to know to be successful.
I’ve also been in business for 10 years, so I’ve been around the block a few times. No offense to the 20-somethings, but I’m not a 20-something. Or a 30-something, for that matter. (Not that there’s anything wrong with that…) I’d like to think that my experience gives me a bit of wisdom and personality (and maybe a few extra grey hairs).
Yes, and no. Not everyone is a born writer, and not everyone is meant to write their own copy. And that’s okay. I’m definitely not born to handle my own accounting. True story. My sister stole all the math genes before I was born.
If you have a love of writing and a good handle on the English language, then there’s no reason why you can’t write your own copy. That said, there are best practices and “rules” that you should be aware of before you get started. That doesn’t mean you need to follow them all, but you should be aware of what might work for your business and what you can probably ignore.
So, yes, if you’re up for it—by all means, write your own copy. I have the programs that can help guide you along the way. But if crafting the copy that sells you and your services isn’t something that excites you, then it’s probably better to hire a copywriter. Need a referral? Just ask! I know a number of copywriters that would probably be perfect for your brand.